Tuesday, April 8, 2014

imATHLETE, MetroPCS Dallas Marathon + Loyalty Codes, Oh My!

Unique offering gives race directors a turnkey solution to reward participant loyalty

Santa Monica, Calif. (April 8, 2014) -  imATHLETE - a sports registration company that is changing the way event organizers engage with athletes - has been selected as the official registration partner for the MetroPCS Dallas Marathon.  The event, which draws more than 25,000 participants, will be held on Sunday, December 14.
Following a 2013 event that was cancelled due to severe weather, the MetroPCS Dallas Marathon required a unique solution to reward those that didn't have the opportunity to run.  imATHLETE's unique Loyalty Code functionality is allowing the 2013 participants to receive a special, personalized offer.

"We are proud to partner with imATHLETE as our registration provider," said Patrick Byerly, President of Dallas Marathon.  "Their increased functionality, support and attentiveness to the needs of our organization sets them apart as a leader in the racing industry."

imATHLETE's Loyalty Code technology gives clients like the MetroPCS Dallas Marathon the ability to reward participants for doing multiple events, regardless of when the participants register.  This provides race directors with the ability to reward participant loyalty without having to juggle excel spreadsheets and keep track of multiple discount codes.

Said Jeff Matlow, CEO of imATHLETE, "Not only does the MetroPCS Dallas Marathon have an impressive history, but their reaction to the 2013 cancellation proves a clear dedication to the happiness of their participants and the growth of the organization.  We're ecstatic to be working with them and help further strengthen the relationship with their runners."

To learn more about imATHLETE, visit www.imATHLETE.com.  imATHLETE can also be found on Twitter by following @IAmAthlete, by liking the imATHLETE Facebook page and, for goodness sakes, follow the blog.

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imATHLETE blends registration, fundraising and e-commerce technology with the social networking inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. imATHLETE's robust technology platform is used by thousands of city governments, governing bodies, non-profits and event organizers, including the ASICS LA Marathon, Twin Cities Marathon, M3S Sports, GORE-TEX Philadelphia Marathon and a multitude of non-profit and sports organizations. imATHLETE technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit www.imATHLETE.com. imATHLETE can also be found on Twitter by following @IAmAthleteby liking the imATHLETE Facebook page and by following their really interesting blog.

About the Dallas Marathon
The Dallas Marathon is a nonprofit organization with a focus of promoting health and physical fitness through running events and related activities.  Dating back to 1971, the organization conducts and promotes year-round events culminating each December with Dallas' largest and Texas' oldest running marathon, the MetroPCS Dallas Marathon.  Now in its 44th running, the marquee property attracts over 25,000 participants and 300,000 spectators to Dallas' largest single-day sporting event, highlighted by a race course featuring iconic landmarks including the JFK Memorial, Margaret Hunt Hill Bridge, the historic Swiss Avenue District, Klyde Warren Park and Reunion Tower.  The MetroPCS Dallas Marathon is recognized as The Official Marathon of the City of Dallas and, since naming a primary beneficiary in 1997, has donated more than $3.3 million to Texas Scottish Rite Hospital for Children.  For more information, visit dallasmarathon.com.