GEORGE HINCAPIE SELECTS imATHLETE TO EXCLUSIVELY OFFER PERSONALIZED AUTOGRAPHED COPIES OF "THE LOYAL LIEUTENANT"
imATHLETE has been selected as the exclusive online provider of personalized, autographed copies of George Hincapie's new book, "The Loyal Lieutenant", during the pre-sale period. The book, which makes its debut May 27, is available through imATHLETE pre-order until May 22nd. George will autograph each book purchased, personalized to the consumer, on May 26th.
With a record 17 Tour de France appearances and two decades of racing experience, including vital roles with three different Tour de France winners, Hincapie is one of the most celebrated cyclists in the sport's long history. Drawing on two decades in the peloton, the now-retired cyclist chronicles his rise to greatness, extraordinary commitment, and life as a professional bike racer who rode through and helped change one of the sport's darkest eras.
"George is one of the most recognized riders in the world, and a person who has continually inspired me in my athletic endeavors. WE are honored to have this opportunity to share his story with our imATHLETE family," said Jeff Matlow, CEO of imATHLETE. "imATHLETE is a company that prides itself on engaging with athletes, and being able to offer such a personalized touch to fans of George's and the sport of cycling helps reinforce our commitment to the industry."